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Resume

Experience

A2 Global Electronics + Solutions

August 2023 - Present

A leading global independent distributor of electronic components, test services and supply chain solutions.

Marketing Manager

St. Petersburg, FL (Remote in CA)

  • Global Marketing Leadership: Oversee and manage global marketing operations for a company with 500+ employees, directly reporting to the CEO while aligning strategies with organizational goals and vision.

  • Budget Management: Manage an annual marketing budget of $1 million, allocating resources strategically to maximize ROI and drive impactful campaigns.

  • Vendor Management: Cultivate and manage relationships with external marketing vendors, including marketing agencies, media partners, videographers, and other creative professionals, delivering high-quality outputs aligned with company objectives.

  • Cross-functional Collaboration: Collaborate with global procurement, sales, and operations teams to produce cohesive messaging that strengthens the company’s value proposition.

  • Go-to-Market Strategy: Develop and execute go-to-market strategies, most recently successfully launching A2 Global's new electronic component test services and positioning the company as a key player in the high-reliability electronic components testing market.

  • AI-Driven Operations: Leverage AI tools to streamline marketing operations, including content creation, analytics, workflow automation, improving efficiency, and ensuring data-driven decision-making.

  • Event Marketing: Spearhead marketing efforts for industry-leading trade shows, including Electronica, which attracts nearly 3,500 exhibitors and 80,000 attendees bi-annually, ensuring seamless execution and post-event engagement

  • Many of these responsibilities were carried over and expanded from my previous roles at A2 Global Electronics.

March 2022 - August 2023

Digital Marketing Analyst II

April 2019 - March 2022

Digital Marketing Specialist

July 2018 - April 2019

Digital Marketing Assistant

The EJ McKernan Co.

June 2016 - July 2017

A leading provider of packaging and container products.

Content Strategist & Graphic Designer

  • Graphic Design & Content Strategy: Created daily visual assets for print and digital use, including flyers, advertisements, and promotional graphics, supporting both internal initiatives and external campaigns.

  • Email Marketing: Designed and deployed weekly email campaigns using Constant Contact, aligning content with brand messaging and marketing goals to engage target audiences.

  • Social Media Management: Oversaw the company’s social media platforms, curating content and developing visual strategies to increase brand visibility and audience engagement.

  • Content Development: Wrote blog articles for the company’s websites, supporting SEO efforts and reinforcing the brand’s expertise within its niche.

Education

2012 - 2016

University of Nevada, Reno

Bachelor of Arts Degree in Journalism

​

Emphasis: Strategic Communications

Reno, NV

Professional skillset

Hard Skills

B2B Marketing Strategy

Digital Marketing Campaign Management

Brand Management & Positioning

Market Analysis & ROI Optimization

Budget Management

Go-to-Market Strategy

Soft Skills

Cross-functional collaboration

Data-driven decision making

Problem Solving

Proactive & critical thinking

Effective communication

Adaptable

Customer Segmentation Strategy

Tools: Adobe Creative Cloud; HubSpot; WordPress, ChatGPT

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