Resume
Experience
A2 Global Electronics + Solutions
August 2023 - Present
A leading global independent distributor of electronic components, test services and supply chain solutions.
Marketing Manager
St. Petersburg, FL (Remote in CA)
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Global Marketing Leadership: Oversee and manage global marketing operations for a company with 500+ employees, directly reporting to the CEO while aligning strategies with organizational goals and vision.
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Budget Management: Manage an annual marketing budget of $1 million, allocating resources strategically to maximize ROI and drive impactful campaigns.
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Vendor Management: Cultivate and manage relationships with external marketing vendors, including marketing agencies, media partners, videographers, and other creative professionals, delivering high-quality outputs aligned with company objectives.
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Cross-functional Collaboration: Collaborate with global procurement, sales, and operations teams to produce cohesive messaging that strengthens the company’s value proposition.
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Go-to-Market Strategy: Develop and execute go-to-market strategies, most recently successfully launching A2 Global's new electronic component test services and positioning the company as a key player in the high-reliability electronic components testing market.
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AI-Driven Operations: Leverage AI tools to streamline marketing operations, including content creation, analytics, workflow automation, improving efficiency, and ensuring data-driven decision-making.
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Event Marketing: Spearhead marketing efforts for industry-leading trade shows, including Electronica, which attracts nearly 3,500 exhibitors and 80,000 attendees bi-annually, ensuring seamless execution and post-event engagement
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Many of these responsibilities were carried over and expanded from my previous roles at A2 Global Electronics.
March 2022 - August 2023
Digital Marketing Analyst II
April 2019 - March 2022
Digital Marketing Specialist
July 2018 - April 2019
Digital Marketing Assistant
The EJ McKernan Co.
June 2016 - July 2017
A leading provider of packaging and container products.
Content Strategist & Graphic Designer
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Graphic Design & Content Strategy: Created daily visual assets for print and digital use, including flyers, advertisements, and promotional graphics, supporting both internal initiatives and external campaigns.
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Email Marketing: Designed and deployed weekly email campaigns using Constant Contact, aligning content with brand messaging and marketing goals to engage target audiences.
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Social Media Management: Oversaw the company’s social media platforms, curating content and developing visual strategies to increase brand visibility and audience engagement.
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Content Development: Wrote blog articles for the company’s websites, supporting SEO efforts and reinforcing the brand’s expertise within its niche.
Education
2012 - 2016
University of Nevada, Reno
Bachelor of Arts Degree in Journalism
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Emphasis: Strategic Communications
Reno, NV
Professional skillset
Hard Skills
B2B Marketing Strategy
Digital Marketing Campaign Management
Brand Management & Positioning
Market Analysis & ROI Optimization
Budget Management
Go-to-Market Strategy
Soft Skills
Cross-functional collaboration
Data-driven decision making
Problem Solving
Proactive & critical thinking
Effective communication
Adaptable
Customer Segmentation Strategy
Tools: Adobe Creative Cloud; HubSpot; WordPress, ChatGPT