Portfolio
Test Services Launch
Marketing Manager | A2 Global Electronics
Led the global marketing launch of A2 Global’s comprehensive test services for electronic components, positioning the company as a full-service provider for electronic component testing.
The launch included campaign strategy, asset development, and cross-functional collaboration with technical teams and leadership.
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BGA Reballing Services Launch
Marketing Manager | A2 Global Electronics
Spearheaded the global marketing launch of A2 Global’s new BGA Reballing Services, introducing an in-house solution for modifying, restoring, and extending the lifecycle of critical components in high-reliability applications.
The campaign was designed to elevate brand awareness and communicate the technical credibility and global reach of A2 Global’s value-added services.
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A2 Global Electronics + Solutions Rebrand
Digital Marketing Strategist | A2 Global Electronics
Served as a significant contributor in the global rebrand of America II Electronics and Advanced MP Technology into a unified identity: A2 Global Electronics + Solutions.
This rebrand marked a strategic evolution—positioning the company under one modern name to better reflect its comprehensive global footprint, expanded services, and forward-looking supply chain expertise.
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Electronica 2024
Marketing Manager | A2 Global Electronics
Led the strategic planning and execution of A2 Global’s presence at Electronica 2024, one of the world’s largest trade fairs for electronics.
The initiative focused on increasing brand visibility, supporting sales conversations, and reinforcing A2 Global’s capabilities as a global sourcing and value-added services partner before and at the show.
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