Portfolio

BGA Reballing Services Launch

Marketing Manager  |  A2 Global Electronics

Spearheaded the global marketing launch of A2 Global’s new BGA Reballing Services, introducing an in-house solution for modifying, restoring, and extending the lifecycle of critical components in high-reliability applications.

The campaign was designed to elevate brand awareness and communicate the technical credibility and global reach of A2 Global’s value-added services.

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• Strategy Development: Developed a brand-forward campaign strategy focused on lifecycle extension, faster lead times, and one-stop-shop convenience for high-reliability customers.

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• Cross-Functional Collaboration: Partnered with engineers, quality managers, operations, sales, and leadership to gather insights and align messaging with operational strengths.

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• Creative Direction: Led the production of a campaign video and marketing assets showcasing our team of highly accredited engineers, global facilities, and technical capabilities.

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• Channel Execution: Deployed a targeted brand awareness campaign across LinkedIn Ads, email, and website updates, segmented by region and industry verticals such as aerospace, defense, and industrial. Internal sales training was also executed globally.

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• Messaging & Positioning: Emphasized key differentiators, including global coverage, reduced handling and lead times through integrated sourcing and services, and flexible support for leaded and lead-free conversions.

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Samples of Creative Assets:

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Press Release: A2 Global Electronics Launches BGA Reballing Service

Video: 

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